Built for Trades. Designed to Convert.
Blue Collar Builds is a website design and development agency serving blue collar industries like manufacturing, construction, HVAC, roofing, and other skilled trades. We build high-performance Webflow websites that drive real leads, not just look good online.
Most contractors still have outdated websites, slow load times, and no real conversion strategy. Today’s buyers don’t judge you on price alone — they check your website, reviews, online profiles, and decide whether or not to hire you.
Our approach combines modern tech and functional design to help traditional service companies build trust with customers, get more calls, and book more jobs.
Why We Exist
We believe websites should be growth systems, not just digital brochures.
Most of the “marketing agencies” in the trades world are either resellers, template spinners, or sales-first companies who lock you into retainer packages before they’ve even proven they can produce results.
We don’t do that.
We build websites that:
LOAD FAST
LOOK MODERN
CONVERT VISITORS INTO BOOKED JOBS
INTEGRATE CLEANLY INTO YOUR TECH STACK
ARE EASY TO SCALE WITH YOU
What We Do
We integrate software, automation, analytics, and tracking so your website becomes an important part of the business itself.
A Message From The Founder
Hey Alex here,
A few years ago I was just messing around on weekends, building little websites for fun while chasing my dream engineering job. What started as a hobby quietly grew. First one client, then a handful, then dozens until somehow we’ve now built over 200 sites for local service businesses all across the country.
Along the way this little side thing did something I never expected:
It let my wife stay home full-time with our two little ones
It gave my dad the chance to retire early from law enforcement and come work alongside me every day
It brought my brother on as our bookkeeper while he finishes school to become a pastor
None of that was the plan. It just happened one happy client at a time.
I’ve always had a soft spot for blue-collar companies like plumbers, painters, HVAC crews, roofers, landscapers because you’re real families showing up every day, solving real problems for your neighbors. You’re not chasing venture money or hype; you’re building something solid that feeds your own family and keeps your community running.
That’s why I love what we do at Blue Collar Builds. We get to take the same cutting-edge tools the big brands use (clean design, fast sites, smart local SEO) and hand them to hardworking owners who’ve never had a fair shot online. No fluff, no $50k custom builds, just websites and marketing that actually bring in more phone calls and booked jobs.
If you run a local service business and you’re ready for your online presence to work as hard as you do, let’s talk. I’d love to help the same way we’ve been lucky enough to help so many others.
Grab a free site audit or just say hi, I answer every message myself.
Talk soon,
Alex
ALEX LATHERY
Founder of Blue Collar Builds
As Featured In
Over the years, Alex has been invited to share his experience with building Blue Collar Builds, growing service businesses, and helping trades win online. Here are a few podcasts and publications where he’s shared lessons, strategies, and behind-the-scenes insights:
How To Brand Your Service Business Like A Pro in 2025 - OWNR OPS PODCAST
This episode breaks down how Alex built Blue Collar Builds and Cincinnati Painting Co., and how to brand a local service business for trust, conversions, and SEO impact in 2025.
Why I Keep My Job Even Tho I Own a $300k/Yr Business - Nikonomics Podcast
This conversation explores how Alex scaled Blue Collar Builds while keeping his corporate job, leveraging social media and SEO strategies to grow the business.
Alex shares how he built Blue Collar Builds from scratch on the The Web Design Agency Podcast
Timing in Business is Everything - DetailXPertsPodcast
Alex’s take on choosing the right moment to start, grow, and hire as an entrepreneur
