Can you support multi-location growth?

Yes. Our system scales with your crews and territories—supporting new cities and commercial expansions without sacrificing local visibility.

CLEANING Company Digital Marketing Agency

Q: What does digital marketing do for cleaning companies?

It helps your cleaning company show up where customers search and makes it easy to book—combining website optimization, Local SEO, Google Ads, reviews, and lead nurturing.

Q: How long does cleaning marketing take to work?

Paid ads can drive leads immediately. SEO usually shows results within 60–120 days, with the biggest long-term gains coming from consistent month-over-month optimization.

Q: Do you require long-term contracts?

No. We don’t require lock-ins. We aim to earn your trust month after month by delivering real results—if you’re not seeing growth, you can cancel.

Q: What do you need from us to get started?

On our initial call, we align on service areas, brand guidelines, priority job types, and current tools. From there, we handle execution so your team can focus on the work.

We help cleaning businesses get more leads and win more bookings. From branding to websites and SEO, we make sure homeowners find you first and choose you over competitors.

More calls. More bookings. Stronger local presence.

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Digital Marketing for Cleaning Companies

We bring digital innovation to traditional cleaning businesses. While others fight for leads with outdated tactics, we help you build a marketing system that delivers steady calls and long-term revenue growth.

200+ Projects Completed

**A Strategy Built Around Your Business**

No templates here. We take time to understand your strengths, your market, and the jobs that drive your bottom line. Your digital marketing plan is custom-built to help you grow in the areas that matter most.

A slider of cleaning business website designed by Blue Collar Builds

A Brand That Actually Stands Out

Your brand should communicate quality the moment someone sees it. We create a clear, confident brand identity that sets you apart and makes homeowners feel confident hiring your team.

Eight variations of logos for Rapid EZ Cleaning featuring stylized building icons in blue and orange with text 'Rapid EZ Cleaning Janitorial Services'.

First in Search. First to Get the Call

From Google Maps to online directories, we make sure your company shows up where homeowners find cleaners. And with a conversion-focused website, calling or booking service is the easiest next step.

Google search results for 'cleaning companies near me' showing top business Your CLEANING Company with a 5-star rating, Brooklyn location, and map on the right.

Built for the Future of Search

Smart assistants like ChatGPT and Google’s new AI-powered results are becoming go-to platforms for homeowners. We optimize your presence to stay visible where search is headed.

Text message conversation asking for the best cleaning companies nearby, followed by a promotional message about featuring a cleaning company with local SEO to appear at the top of Google and AI-powered local search results.

Tools That Keep You Ahead of Competitors

We integrate call tracking, reporting dashboards, and automation to improve speed to lead. No missed calls. No lost opportunities. Just a streamlined system that turns more estimates into revenue.

Case Studies: Marketing for Cleaning Companies

See how we’ve helped real cleaning companies build better websites, rank higher, and book more jobs.

Evergleam Clean

The Challenge:

Evergleam Clean wanted to stand out from local competitors and drive more online bookings. Their existing online presence didn’t reflect their level of service, and they needed a site built for both conversion and long-term SEO growth.

What We Did:

Designed a clean, high-converting website focused on simple online booking

Built an expandable CMS to support future SEO and blog content

Integrated the full tech stack for seamless operations and lead management

The Result:

Over $14,000 in online bookings within the first two months after launch

Streamlined internal systems and improved client communication

A scalable website that continues to drive organic traffic and new leads

Evergleam Clean now has a professional online foundation that not only looks great but performs where it matters most.

Renewed Comfort Cleaning

The Challenge:

Renewed Comfort Cleaning started as a side business with big ambitions. With only a basic website, a $5 logo, and no SEO, they needed a complete rebrand and digital strategy to compete locally.

What We Did:

Crafted a fresh logo and brand identity to match their friendly, trustworthy service

Built a modern, conversion-driven Webflow website

Launched a full local SEO campaign to capture search visibility and drive leads

Created marketing funnels and tracking systems to measure real results

The Result:

637% increase in website traffic year over year

#1 ranking in Northwest Grand Rapids for key service keywords

157+ qualified leads generated directly through the website

Renewed Comfort Cleaning now dominates local search results with a trusted brand and a website built to convert visits into booked cleanings.

screenshots of renewed comfort cleaning, a house cleaning website designed by Blue Collar Builds

Our Digital Marketing Process

Plan and Strategize

We start with a discovery call to understand your goals, service areas, and where leads are falling through the cracks. Before launching anything, we build a clear marketing plan based on your market, competition, and the jobs that drive profit.

Build and Launch

Once we're aligned on the strategy, we put the system to work. We design, build, and roll out a conversion-focused website and SEO improvements that put you in front of homeowners at the exact moment they need help. Behind the scenes, we connect tracking tools, CRMs, scheduling software, and automations so your team never misses a lead.

Optimize and Scale

We monitor performance across calls, forms, and booked appointments then use that data to adjust our strategy and adapt to new trends. With every month, your marketing becomes more efficient so your business can grow across every season.

"Blue Collar Builds is incredible to work with. I tried working with 5+ developers before finding Alex and his crew, and none came close to delivering the type of website AND customer experience that I was looking for. I told them they need to raise their prices because what they charge was a bargain for the value I received. Thanks for everything, Alex and team!"

Paul Seaton

Owner, AgencyFi

"We went through a lot of websites before we found Blue Collar Builds and we can’t be happier with the outcome. Alex really understands every aspect of what makes a great website, from the design, to the webflow that converts cold leads into customers. He is also just a pleasure to work with and makes the whole process seamless."

Julius Marchi

Owner, PreshClean

"Would give 6 ⭐'s if I could. Alex & Blue Collar Builds' services were comprehensive, professional, and have helped generate HQ leads for our business. Was extremely satisfied with the quality of the site, turnaround time, design principles and pointers passed along. Would 10/10 recommend Alex & Team and look forward to watching the variety of businesses/startups he helps in the future."

Adam Saks

Cofounder, RunWithMe

"Alex did an amazing job on our website build! He’s very professional and will get the project done in a timely manner. I’ve had multiple sites built over the years from multiple companies and what he has done has blown them all out of the water. Highly recommend!"

Conor Lawrence

Owner, Best Roof & Solar

"I could not recommend Blue Collar Builds enough. The customer experience was top notch. They helped us with logo design, brand development, and website design. Our project was completed on time with excellent quality. We handled the whole transaction remotely through their system with no issues! We will be using them again in the future."

Tyler Olson

Owner, Streamline Services

"Alex is awesome to work with! He helped build our website from the ground up. Through the whole process, he asked a ton of questions and really caught the vision of what we were looking for. He created exactly what we wanted!"

James Sandlin

Owner, Landconn

"Alex & Blue Collar Builds were amazing to work with. Honest and reliable. Very easy going, really understood my paint points and how to improve, and high quality work turned over in just 2 weeks!"

Alex Ignat

Owner, TidyDens

"Could not be happier with my experience with Alex and blue collar builds. Our new site exceeds my expectations and I am wicked happy with the result. HIGHLY RECOMMENDED"

Kaylene Schaut

Owner, Belle Nolia Salon

Frequently Asked Questions

What does digital marketing do for cleaning companies?

Digital marketing helps cleaning companies get more leads by showing up where customers are searching and making it easy to contact you. This typically includes website optimization, Local SEO, Google Ads, review generation, and lead nurturing, all working together to keep your cleaning crew busy.

How long does cleaning marketing take to work?

Paid ads can generate leads as soon as they launch. SEO usually shows results within 60–120 days, depending on your market. The biggest long-term gains come from combining both strategies and optimizing month over month.

How does AI search like ChatGPT affect marketing for cleaners?

Homeowners are already asking AI assistants who to call. We ensure your business appears in these new recommendation engines by improving structured data, brand reputation, and local authority. You’ll never fall behind the shift in search behavior.

Do you require long-term contracts?

No, we don’t require lock-ins. We earn your trust month after month by delivering real results. If you’re not seeing growth, you’re free to cancel without any obligations.

What do you need from us to get started?

On our initial call, we’ll ask about service areas, brand guidelines, the types of jobs you prioritize, and any current marketing tools. From there, we handle everything else so your team can stay focused on the work.

Can you help multi-location or growing cleaning businesses?

Absolutely. Our system is built to scale. Whether you’re expanding into new cities or launching commercial services, we align your marketing strategy with your business goals.

Keep Your Cleaning Team Busy Year-Round

Turn your online visibility into consistent bookings. We build the marketing system that keeps calls coming and clients returning.

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