Can you support multi-location growth?

Yes. Our system scales with your trucks and territories—supporting new cities and divisions without sacrificing local visibility.

ROOFING Marketing Agency

Q: What is roofing digital marketing?

A system to help roofing companies show up where customers search and make it easy to contact you—combining website optimization, Local SEO, Google Ads, review generation, and lead nurturing.

Q: How long does roofing marketing take to work?

Paid ads can generate leads immediately. SEO typically shows results within 60–120 days, with the biggest long-term gains coming from consistent month-over-month optimization.

Q: Do you require long-term contracts?

No. We don’t require lock-ins. We aim to earn your trust month after month by delivering real results—if you’re not seeing growth, you can cancel.

Q: What do you need from us to get started?

On our initial call we align on service areas, brand guidelines, priority job types, and current tools. From there, we handle execution so your team can focus on the work.

We help roofing contractors show up where people search, earn trust fast, and turn clicks into booked jobs. From branding to websites and SEO, we make sure homeowners find you first and choose you over competitors.

More leads. Lower ad costs. Stronger local presence.

work with us

Digital Marketing Built for Roofing Contractors

You handle repairs, replacements, and installs. We build the marketing system that backs you up. Every part of your online presence should support getting more leads and more jobs, and that is exactly what our roofing marketing services deliver.

200+ Projects Completed

**A Strategy Built Around Your Business**

No templates here. We take time to understand your strengths, your market, and the jobs that drive your bottom line. Your digital marketing plan is custom-built to help you grow in the areas that matter most.

A slider of painting business website designed by Blue Collar Builds

A Brand That Actually Stands Out

Your brand should communicate quality the moment someone sees it. We create a clear, confident brand identity that sets you apart and makes homeowners feel confident hiring your team.

Four variations of logos featuring a blue cartoon bird with an orange beak and shirt, a blue house-shaped sign with green windows, and the text 'UNCOMMON ROOFING - SIDING - GUTTERS'.

Roofing Websites Built to Convert

Modern, clean, mobile friendly designs that make calling and requesting a quote simple and fast. Built by a roofing digital marketing agency that understands how homeowners choose roofers.

Map showing Toledo and surrounding areas with numbered colored circles indicating data points ranging from 2 to 6.

Tools That Keep You Ahead of Competitors

We integrate call tracking, reporting dashboards, and automation to improve speed to lead. No missed calls. No lost opportunities. Just a streamlined system that turns more estimates into revenue.

First in Search. First to Get the Call

From Google Maps to online directories, we make sure your company shows up where homeowners find roofers.

Google search results for 'roofing companies near me' showing a top-rated roofing company in Brooklyn, NY, with 5-star rating and open 24 hours, alongside a map of Brooklyn.

Built for the Future of Search

Smart assistants like ChatGPT and Google’s new AI-powered results are becoming go-to platforms for homeowners. We optimize your presence to stay visible where search is headed.

ChatGPT interface showing a query asking for the best roofing companies nearby with a response highlighting how a roofing company can be featured using local SEO strategy to appear at the top of Google and AI-powered local search results, followed by blurred text and a note about local SEO strategy helping roofing businesses get noticed by nearby homeowners.

Our Roofing Marketing Process

Plan and Strategize

We start with a discovery call to understand your goals, service areas, and where leads are falling through the cracks. Before launching anything, we build a clear roofing marketing plan based on your market, competition, and the jobs that drive profit.

Build and Launch

Once we're aligned on the strategy, we put the system to work. We design, build, and roll out a conversion-focused website and SEO improvements that put you in front of homeowners at the exact moment they need help. Behind the scenes, we connect tracking tools, CRMs, scheduling software, and automations so your team never misses a lead.

Website homepage showing aerial view of a roof with text promoting roofing and siding services by Ambler's Best, including a call-to-action button for booking a virtual estimate.

Optimize and Scale

We monitor performance across calls, forms, and booked appointments then use that data to adjust our strategy and adapt to new trends. With every month, your marketing becomes more efficient so your business can grow across every season.

"Blue Collar Builds is incredible to work with. I tried working with 5+ developers before finding Alex and his crew, and none came close to delivering the type of website AND customer experience that I was looking for. I told them they need to raise their prices because what they charge was a bargain for the value I received. Thanks for everything, Alex and team!"

Paul Seaton

Owner, AgencyFi

"We went through a lot of websites before we found Blue Collar Builds and we can’t be happier with the outcome. Alex really understands every aspect of what makes a great website, from the design, to the webflow that converts cold leads into customers. He is also just a pleasure to work with and makes the whole process seamless."

Julius Marchi

Owner, PreshClean

"Would give 6 ⭐'s if I could. Alex & Blue Collar Builds' services were comprehensive, professional, and have helped generate HQ leads for our business. Was extremely satisfied with the quality of the site, turnaround time, design principles and pointers passed along. Would 10/10 recommend Alex & Team and look forward to watching the variety of businesses/startups he helps in the future."

Adam Saks

Cofounder, RunWithMe

"Alex did an amazing job on our website build! He’s very professional and will get the project done in a timely manner. I’ve had multiple sites built over the years from multiple companies and what he has done has blown them all out of the water. Highly recommend!"

Conor Lawrence

Owner, Best Roof & Solar

"I could not recommend Blue Collar Builds enough. The customer experience was top notch. They helped us with logo design, brand development, and website design. Our project was completed on time with excellent quality. We handled the whole transaction remotely through their system with no issues! We will be using them again in the future."

Tyler Olson

Owner, Streamline Services

"Alex is awesome to work with! He helped build our website from the ground up. Through the whole process, he asked a ton of questions and really caught the vision of what we were looking for. He created exactly what we wanted!"

James Sandlin

Owner, Landconn

"Alex & Blue Collar Builds were amazing to work with. Honest and reliable. Very easy going, really understood my paint points and how to improve, and high quality work turned over in just 2 weeks!"

Alex Ignat

Owner, TidyDens

"Could not be happier with my experience with Alex and blue collar builds. Our new site exceeds my expectations and I am wicked happy with the result. HIGHLY RECOMMENDED"

Kaylene Schaut

Owner, Belle Nolia Salon

Frequently Asked Questions

What is roofing digital marketing?

It’s a system designed to help roofing businesses grow revenue by showing up where customers are searching and making it easy to contact you. This typically includes website optimization, Local SEO, Google Ads, review generation, and lead nurturing, all working together to keep your crews busy.

How long does roofing marketing take to work?

Paid ads can generate leads as soon as they launch. SEO usually shows results within 60–120 days, depending on your market. The biggest long-term gains come from combining both strategies and optimizing month over month.

How does AI search like ChatGPT affect roofing marketing?

Homeowners are already asking AI assistants who to call. We ensure your business appears in these new recommendation engines by improving the technical aspects of your site so you won’t fall behind this shift in search behavior.

Do you require long-term contracts?

No, we don’t require lock-ins. We earn your trust month after month by delivering real results. If you’re not seeing growth, you’re free to cancel without any obligations.

What do you need from us to get started?

On our initial call, we’ll ask about service areas, brand guidelines, the types of jobs you prioritize, and any current marketing tools. From there, we handle everything else so your team can stay focused on the work.

Can you help multi-location or growing roofing businesses?

Absolutely. We support both single-city operators and multi-location teams. Our system is built to scale and we will adapt to your capacity and growth plans.

More Calls. More Installs. More Growth.

Let's build a roofing marketing system that keeps your crew working and your calendar full in every season.

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