Can you market both residential and commercial solar?

Yes. We tailor messaging, site structure, and lead funnels for residential installs, commercial solar projects, and EPC-focused businesses.

Will you integrate with our CRM or sales tools?

Yes. We integrate call tracking, forms, CRMs, and automation tools so leads are captured, routed, and followed up without manual work.

How does AI search affect solar marketing?

Homeowners increasingly use AI tools like ChatGPT to find solar providers. Clear service pages, strong branding, and structured content help ensure your company appears in AI-powered search results.

How much does solar marketing cost?

Pricing depends on your market, competition, and scope. We offer modular packages and custom plans. Contact us for a tailored quote.

Digital Marketing for Solar Companies

Q: What is solar digital marketing?

Solar digital marketing is a system that helps solar companies generate leads online through a professional website, SEO, branding, and tracking so homeowners can find, trust, and contact your business.

Q: How long does solar marketing take to work?

Paid campaigns can generate consultations shortly after launch. SEO typically shows improvement within 60–120 days, with stronger long-term growth as authority builds in your market.

Q: Do you require long-term contracts?

No. We do not require long-term lock-ins. We earn your business by delivering measurable growth in leads and installs month over month.

We build websites and marketing systems that generate leads for your solar installation business. From branding to websites and SEO, we improve your online presence to make sure property owners find you first and choose you over competitors.

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Digital Marketing for Solar Businesses

You handle assessments, installations, and helping customers switch to clean energy. We build a marketing system that works behind the scenes to keep your pipeline full. Every part of your online presence should drive more leads, more consultations, and more installations and that’s exactly what our solar marketing services deliver.

200+ Projects Completed

**A Strategy Built Around Your Business**

No templates here. We take time to understand your strengths, your market, and the jobs that drive your bottom line. Your digital marketing plan is custom-built to help you grow in the areas that matter most.

Collage of solar panel installation company website homepages showing rooftop solar panels on residential houses and call-to-action buttons for quotes and estimates.

A Brand That Actually Stands Out

Your brand should communicate quality the moment someone sees it. We create a clear, confident brand identity that sets you apart and makes homeowners feel confident hiring your team.

Four solar company logos: two with house roofs and solar panels with sun, and two text-based logos reading 'SOLAR' and 'GAMEDAY SOLAR'.

Websites Built to Convert

Modern, clean, mobile friendly designs that make calling and requesting a quote simple and fast. Built by a solar digital marketing agency that understands how homeowners choose installers and roofers.

Map showing Toledo and surrounding areas with numbered colored circles indicating data points ranging from 2 to 6.

Tools That Keep You Ahead of Competitors

We integrate call tracking, reporting dashboards, and automation to improve speed to lead. No missed calls. No lost opportunities. Just a streamlined system that turns more estimates into revenue.

First in Search. First to Get the Call

From Google Maps to online directories, we make sure your company shows up where homeowners find solar installers.

Google search results for 'solar companies near me' showing a top-rated solar contractor in Brooklyn, NY with a 5-star rating and map location.

Built for the Future of Search

Smart assistants like ChatGPT and Google’s new AI-powered results are becoming go-to platforms for homeowners. We optimize your presence to stay visible where search is headed.

Text discussing promoting solar companies with local SEO strategy to appear at the top of Google and AI-powered local search results for best solar companies near me.

Our Solar Marketing Process

Plan and Strategize

We start with a discovery call to understand your goals, service areas, and where leads are falling through the cracks. Before launching anything, we build a clear solar marketing plan based on your market, competition, and the jobs that drive profit.

Build and Launch

Once we're aligned on the strategy, we put the system to work. We design, build, and roll out a conversion-focused website and SEO improvements that put you in front of homeowners at the exact moment they need help. Behind the scenes, we connect tracking tools, CRMs, scheduling software, and automations so your team never misses a lead.

Modern suburban house with a roof covered in solar panels under a clear blue sky.

Optimize and Scale

We monitor performance across calls, forms, and booked appointments then use that data to adjust our strategy and adapt to new trends. With every month, your marketing becomes more efficient so your business can grow across every season.

"Blue Collar Builds is incredible to work with. I tried working with 5+ developers before finding Alex and his crew, and none came close to delivering the type of website AND customer experience that I was looking for. I told them they need to raise their prices because what they charge was a bargain for the value I received. Thanks for everything, Alex and team!"

Paul Seaton

Owner, AgencyFi

"We went through a lot of websites before we found Blue Collar Builds and we can’t be happier with the outcome. Alex really understands every aspect of what makes a great website, from the design, to the webflow that converts cold leads into customers. He is also just a pleasure to work with and makes the whole process seamless."

Julius Marchi

Owner, PreshClean

"Would give 6 ⭐'s if I could. Alex & Blue Collar Builds' services were comprehensive, professional, and have helped generate HQ leads for our business. Was extremely satisfied with the quality of the site, turnaround time, design principles and pointers passed along. Would 10/10 recommend Alex & Team and look forward to watching the variety of businesses/startups he helps in the future."

Adam Saks

Cofounder, RunWithMe

"Alex did an amazing job on our website build! He’s very professional and will get the project done in a timely manner. I’ve had multiple sites built over the years from multiple companies and what he has done has blown them all out of the water. Highly recommend!"

Conor Lawrence

Owner, Best Roof & Solar

"I could not recommend Blue Collar Builds enough. The customer experience was top notch. They helped us with logo design, brand development, and website design. Our project was completed on time with excellent quality. We handled the whole transaction remotely through their system with no issues! We will be using them again in the future."

Tyler Olson

Owner, Streamline Services

"Alex is awesome to work with! He helped build our website from the ground up. Through the whole process, he asked a ton of questions and really caught the vision of what we were looking for. He created exactly what we wanted!"

James Sandlin

Owner, Landconn

"Alex & Blue Collar Builds were amazing to work with. Honest and reliable. Very easy going, really understood my paint points and how to improve, and high quality work turned over in just 2 weeks!"

Alex Ignat

Owner, TidyDens

"Could not be happier with my experience with Alex and blue collar builds. Our new site exceeds my expectations and I am wicked happy with the result. HIGHLY RECOMMENDED"

Kaylene Schaut

Owner, Belle Nolia Salon

Frequently Asked Questions

What is solar digital marketing?

It’s a system designed to help solar businesses grow revenue by showing up where customers are searching and making it easy to contact you. This typically includes website optimization, Local SEO, Google Ads, review generation, and lead nurturing, all working together to keep your crews busy.

How long does solar marketing take to work?

Paid ads can generate leads as soon as they launch. SEO usually shows results within 60–120 days, depending on your market. The biggest long-term gains come from combining both strategies and optimizing month over month.

Can you handle both residential and commercial solar?

Absolutely. We tailor the messaging, funnels, and site structure for both residential installs and larger commercial projects or EPCs.

Will you tie into our CRM or project software?

Yes. We integrate with many shop and project systems so submitted leads are tracked, assigned, and followed-up automatically.

How does AI search like ChatGPT affect solar marketing?

Homeowners are already asking AI assistants who to call. We ensure your business appears in these new recommendation engines by improving the technical aspects of your site so you won’t fall behind this shift in search behavior.

Do you require long-term contracts?

No, we don’t require lock-ins. We earn your trust month after month by delivering real results. If you’re not seeing growth, you’re free to cancel without any obligations.

What do you need from us to get started?

On our initial call, we’ll ask about service areas, brand guidelines, the types of jobs you prioritize, and any current marketing tools. From there, we handle everything else so your team can stay focused on the work.

Can you help multi-location or growing solar businesses?

Absolutely. We support both single-city operators and multi-location teams. Our system is built to scale and we will adapt to your capacity and growth plans.

More Calls. More Installs. More Growth.

Let's build a solar marketing system that keeps your crew working and your calendar full in every season.

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