SEO Services for Cleaning Companies

Q: What is cleaning SEO, and why does it matter?

SEO helps your cleaning business appear when locals search for services online. Better rankings mean more visibility, more calls, and more recurring clients.

Q: How much should I budget for SEO?

It depends on your market, goals, and service areas. We’ll build a plan that fits your objectives—ranging from starter packages to full-site overhauls that support SEO.

Q: How fast will I see results?

Most cleaning companies see early improvements within 30–60 days, with stronger growth over 3–6 months. SEO is a long-term investment in steady inbound leads.

Q: Do I still need Google Ads if I use SEO?

Not always. SEO builds durable visibility; ads provide instant placement. Many cleaners use both, depending on timelines and budget.

Q: What kind of results can I expect?

Expect more visibility in Google Maps, higher rankings, and increases in website visits, phone calls, and quote requests. We report progress clearly each month.

We help cleaning businesses show up where it matters, earn trust, and turn clicks into booked jobs. We’re a cleaning company SEO agency that keeps things simple and focuses on what actually grows your business: more calls, more clients, more repeat work.

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Google search results for 'cleaning companies near me' showing top business Your CLEANING Company with a 5-star rating, Brooklyn location, and map on the right.

200+

Industry Leaders Trust Us

From Missed Leads to More Bookings

Most customers search online the moment they need a cleaner. If your business doesn’t show up in Google Maps or local search results, those calls go to someone else.

Our job is to change that. We put your cleaning business in front of local customers in the areas you serve, so you can get more leads and bookings.

Mobile-optimized design

Your website will look great and load quickly on any device, giving users a seamless experience whether they’re on a phone, tablet, or desktop.

Frictionless Contact Forms

Click-to-call, quote request, and booking forms are built to make it easy for visitors to take action and convert into leads.

Built-In Trust Signals

Showcase embedded Google reviews and other credibility markers exactly where customers look for reassurance before choosing a provider.

Flexible Financing Page

A dedicated financing page helps potential customers understand their payment options and feel more confident moving forward.

Lead-Capturing Pop-Ups

Strategically designed pop-ups collect emails and grow your contact list without disrupting the user experience.

SEO-Optimized Service Pages

Each service page is structured and written to improve your visibility in search engines, helping you rank higher and get found by more customers.

Location-Specific Pages

Dedicated service area pages are built to target local searches and improve visibility in each city or neighborhood you serve.

Conversion-Focused Layouts

Every section of your site is strategically designed to guide visitors toward booking, calling, or requesting a quote—turning traffic into real leads.

200+ Projects Completed

Cleaning SEO Services

Every cleaning company is different, so your SEO plan should fit your market, services, and goals.

Here’s what we do:

Google Business Profile Optimization

For better local search rankings

Service pages

Targeting your key cities and neighborhoods

Dedicated service pages

For home cleaning, deep cleaning, and specialty services

Cleaning checklists

For easy comparison of service levels

Embedded Google reviews

And trust signals where they matter most

Technical site fixes

For pages to load fast and look great on any device

Citation and link building

To increase your domain authority

Click-to-call, quote request, and booking forms

Reduce friction

Whether you are an owner-operator or manage multiple crews, we’re here to build an SEO system that works best for your cleaning business.

Case Studies: SEO for Cleaning Companies

Renewed Comfort Cleaning

The Challenge:

Renewed Comfort Cleaning started as a side business with big ambitions. With only a basic website, a $5 logo, and no SEO, they needed a complete rebrand and digital strategy to compete locally.

What We Did:

Crafted a fresh logo and brand identity to match their friendly, trustworthy service

Built a modern, conversion-driven Webflow website

Launched a full local SEO campaign to capture search visibility and drive leads

Created marketing funnels and tracking systems to measure real results

The Result:

637% increase in website traffic year over year

#1 ranking in Northwest Grand Rapids for key service keywords

157+ qualified leads generated directly through the website

Renewed Comfort Cleaning now dominates local search results with a trusted brand and a website built to convert visits into booked cleanings.

screenshots of renewed comfort cleaning, a house cleaning website designed by Blue Collar Builds

Our SEO Process

Strategize

We ask about your services, your service areas, and where you're seeing the most opportunity to get a clear understanding of your business goals. From there, we create a custom SEO plan designed to attract the right customers in the areas you serve.

Optimize

We improve your website, Google Business Profile, service pages, and on-page content to make it easier for local customers to find you, trust you, and book your services. We also build high-quality backlinks to boost authority and help you rank above local competitors.

Map showing Toledo and surrounding areas with numbered colored circles indicating data points ranging from 2 to 6.

Adapt

Search habits are changing fast. Homeowners now find businesses through both Google and AI tools like ChatGPT. We track what’s working, what’s not, and continue refining your SEO so your business stays visible wherever customers are looking.

"Blue Collar Builds is incredible to work with. I tried working with 5+ developers before finding Alex and his crew, and none came close to delivering the type of website AND customer experience that I was looking for. I told them they need to raise their prices because what they charge was a bargain for the value I received. Thanks for everything, Alex and team!"

Paul Seaton

Owner, AgencyFi

"We went through a lot of websites before we found Blue Collar Builds and we can’t be happier with the outcome. Alex really understands every aspect of what makes a great website, from the design, to the webflow that converts cold leads into customers. He is also just a pleasure to work with and makes the whole process seamless."

Julius Marchi

Owner, PreshClean

"Would give 6 ⭐'s if I could. Alex & Blue Collar Builds' services were comprehensive, professional, and have helped generate HQ leads for our business. Was extremely satisfied with the quality of the site, turnaround time, design principles and pointers passed along. Would 10/10 recommend Alex & Team and look forward to watching the variety of businesses/startups he helps in the future."

Adam Saks

Cofounder, RunWithMe

"Alex did an amazing job on our website build! He’s very professional and will get the project done in a timely manner. I’ve had multiple sites built over the years from multiple companies and what he has done has blown them all out of the water. Highly recommend!"

Conor Lawrence

Owner, Best Roof & Solar

"I could not recommend Blue Collar Builds enough. The customer experience was top notch. They helped us with logo design, brand development, and website design. Our project was completed on time with excellent quality. We handled the whole transaction remotely through their system with no issues! We will be using them again in the future."

Tyler Olson

Owner, Streamline Services

"Alex is awesome to work with! He helped build our website from the ground up. Through the whole process, he asked a ton of questions and really caught the vision of what we were looking for. He created exactly what we wanted!"

James Sandlin

Owner, Landconn

"Alex & Blue Collar Builds were amazing to work with. Honest and reliable. Very easy going, really understood my paint points and how to improve, and high quality work turned over in just 2 weeks!"

Alex Ignat

Owner, TidyDens

"Could not be happier with my experience with Alex and blue collar builds. Our new site exceeds my expectations and I am wicked happy with the result. HIGHLY RECOMMENDED"

Kaylene Schaut

Owner, Belle Nolia Salon

Frequently Asked Questions

What is cleaning SEO, and why does it matter?

SEO stands for "Search Engine Optimization." Doing SEO for your cleaning business helps your name and website show up when people search for local cleaners online. Better rankings mean more visibility, more calls, and more recurring clients.

How much should I budget for SEO?

That depends on your goals and market size. We’ll build a plan that fits your service area and target results, whether that’s a starter package or a full overhaul of your website to support SEO efforts.

How fast will I see results?

Most cleaning companies start seeing improvements in 30–60 days, with stronger results over 3–6 months. Keep in mind that SEO is a long-term investment that pays back in consistent calls and traffic.

Do I still need Google Ads if I use SEO?

Not necessarily. SEO builds long-term visibility, while ads give you instant placement. If you want fast results, we recommend using both if the budget allows.

What kind of results can I expect?

More visibility in Google Maps, higher search rankings, and an increase in website visits, phone calls, and quote requests. We show your progress clearly in monthly reports.

You Handle the Cleaning. We Handle the Clicks.

You’ve built a business that delivers spotless results — we make sure people see it. Our cleaning company SEO services help you stay visible, trusted, and top-of-mind in your service areas.

Need a new website or a stronger brand for your cleaning service? We also offer website design and branding services for cleaners who want to stand out.

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